History of elizabeth Arden (Make-Up company) Research Paper

History of elizabeth Arden (Make-Up company) - Research Paper ExampleThe Spa was capable on Fifth Avenue, and it has formed the basis of the existing solid ground cosmetics giant, which has been involved in acquiring many otherwise brands and products from various producers, to boost its line of products. The proprietor of the company was a womens advocate who was very combat-ready in advocating for the rights of women, with searching for all ways to empower women, at an age when the rights of women was a perturbing subject that many avoided to confront with. As a way of empowering and showing the solidarity of women, she advocated for witness and fragrance of women through the use of make-ups, which then gave her the motif to establish the make-up salon, the Red Door salon, which she could use for advocacy campaign, where on board other 15,000 women who were suffragettes, she fit ined past her salon wearing red lipstick, as a show for womens solidarity2. initially started as the Red Door salon, the company obtained its present name from the coinage of a name from a previous partnership that Florence graham had with Elizabeth Hubbard, which dissolved in 1909, and then added the name Arden from her favorite poem, Enoch Arden, to come up with the current name of the company3. She embarked on a journey of growing the business, both as a motivation for other women to get into independent productive ventures, and also to prove to those who were opposed to giving women their rights. Florence Nightingale Graham increased her business management skills through travelling to France in 1912 to learn the techniques of running a beauty salon, while also learning the kind of products that were used in such salons. There, she learnt the beauty and face rub down skills, as well as learning how to prepare various powders for use in the massage process. When she returned foul home later in that year, she had all the requisite skills of diversifying her business from just offering beauty serve and products, to the inclusion of massage services. By 1914, the expansion strategy for the business was well shaped, with the business starting to formulate, become and sell its own beauty and cosmetics products. Thus, the Red Door salon grew and expanded immensely, and by 1915, she embarked on reservation her business international, through opening other salons in different parts of the world, where the first the Elizabeth Arden salon was opened in France in 19224. By 1930, the Red Door salons had been established in the major fashion capitals of the world, and indeed the company, as a brand, had become as popular as the Coca-Cola Company. Until her death in 1962, Elizabeth Arden, Inc. had been recognized the world over as a giant in the cosmetics industry, and she had won several honors for her contribution to the 21st coulomb entrepreneurship. However, the company was highly affected by the great depression occurring in the period 1938, although t he brands of the company were as yet popular, thus it continued to make reasonable sales that enabled it to survive the economic crisis, while earning low profits. The Elizabeth Arden, Inc. during the adult male War II Elizabeth Arden, Inc. was especially active during the World War II period, with a special commission on facilitating women who were joining the fighting forces. This way, the Elizabeth Arden, Inc. engaged in the production of various brands meant for the women soldiers, which included lipsticks that were required to match the uniform of